Pathways to Just Digital Future Watch this tech inequality series featuring scholars, practitioners, & activists Within a few minutes, she will receive an email with a detailed receipt of the items she purchased. Once the customer is finished, she simply scans her phone at a turnstile on the way out. Instead of putting items into a cart, the customer puts items directly into a bag. To enter, the customer scans her smartphone into a subway-like turnstile and begins shopping. This problem isn’t new: over the years, companies have introduced “10 items or less” lines and self-checkout stations to try and alleviate it.Īt Amazon Go, a customer must create an Amazon account and download their app before visiting the store. This leads to unhappy customers and lower labor utilization.
Since shopping patterns are variable, there is often a line of customers waiting for a cashier or a plethora of cashiers waiting for customers. Traditionally, customers enter a grocery store, put items into a cart as they shop, and visit a cashier before leaving. There are plenty of articles explaining how the technology works, 2 so this blog post will focus on the operational process improvements to Amazon and its customers. Through a combination of computer vision, sensor fusion, and machine learning 1, Amazon allows customers to shop without checking out. By now, most of you have probably heard about Amazon Go – Amazon’s sans-checkout grocery stores.
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